• Ethical Consulting
ICTs as the power (and downfall) of new generations

Technology allows connecting the younger population and transcending borders. But there is also a danger embodied in illegal activities carried out on the Internet. Leer en español The uses we give to technology in the 21st century range from the most everyday – such as communicating via Whatsapp – to the most specialized – such […]

November 9, 2022

  • Ethical Consulting
The neuromarketing controversy

There is a lot of controversy around the use of neuromarketing. It is convenient to be able to induce needs but it might not be ethical. Leer en español Advertising has existed for hundreds of years, and throughout that time different tools have been created to make its work more effective in terms of sales […]

October 26, 2022

  • Ethical Consulting
Einstein, the pacifist behind the bomb

Have you ever wondered what led one of humanity’s greatest geniuses, and a pacifist, to bring about the creation of one of the most destructive artifacts ever produced? Leer en español Pablo A. Ruz Salmones – SEO, X eleva Group On August 2, 1939, Einstein signed a letter (which was not written by him, but […]

October 19, 2022

  • Tech Consulting
The basics for Tech Consulting

There is a lot of technology, but which one should I implement in my business? How much and when? Tech consulting can help your organization or company to take the technological turn you need, always hand in hand with the best experts. Leer en español Businesses are migrating to a new way of connecting and […]

October 12, 2022

Unknown authorUnknown author / Mondadori Collection, Public domain, via Wikimedia Commons
  • Ethical Consulting
The nuclear bomb and the disappearance of Majorana

One of the most fascinating stories in the field of science and technology, as well as one of the most inspiring for the ethical questions it raises, is undoubtedly that of the disappearance of Ettore Majorana. Leer en español Pablo A. Ruz Salmones – CEO, X eleva Group Ettore Marjorana was an Italian theoretical physicist […]

October 4, 2022

  • Business Consulting
Organized creativity for your business

In order to exercise that human virtue that we call creativity, it is first necessary to train it. Creativity does not arise from mere occurrences without logical consistency, but rather it is a process and, as the saying goes, “practice makes perfect”. Leer en español Before proposing a creative proposal in your company, we suggest […]

September 27, 2022

  • Website Services
4 factors of a website for your business

Having a website for your business is not only about its construction from a technical point of view. A good site must have a congruence with the values ​​of your company, so that you can successfully launch it and it can fulfill its purpose: increase site traffic, and retention rate. Leer en español Here are […]

September 20, 2022

  • Artificial Intelligence
How Artificial Intelligence will strengthen your business

The world of business and finance in the 21st century is based on two things: the material and speculation. And what brings them together in a promising way is Artificial Intelligence. Not only for the manufacture of A.I. processors, but for its incursion into the immense world of speculation and information, paving a path along […]

September 13, 2022

  • Ethical Consulting
The other “Silk Road” and the problem of privacy

The Silk Road on the dark web highlights a heated and tense debate: how far should data control and privacy go? Leer en español Pablo A. Ruz Salmones; CEO – X eleva Group We have all heard of the Silk Road: that famous group of roads that originated in China in the Han dynasty in […]

September 6, 2022

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