• Ethical Consulting
A tour on technological ethics

Last Thursday, April 27 of this year, Pablo A. Ruz Salmones, CEO of X eleva Group had the opportunity to host a virtual talk together with the international organization A.I. & Faith. Leer en español Said talk was invited by the theologian and philosopher Noreen Herzfeld, whose work revolves around the conflicts among intelligence and […]

May 5, 2023

  • Ethical Consulting
ICTs as the power (and downfall) of new generations

Technology allows connecting the younger population and transcending borders. But there is also a danger embodied in illegal activities carried out on the Internet. Leer en español The uses we give to technology in the 21st century range from the most everyday – such as communicating via Whatsapp – to the most specialized – such […]

November 9, 2022

  • Ethical Consulting
The neuromarketing controversy

There is a lot of controversy around the use of neuromarketing. It is convenient to be able to induce needs but it might not be ethical. Leer en español Advertising has existed for hundreds of years, and throughout that time different tools have been created to make its work more effective in terms of sales […]

October 26, 2022

  • Ethical Consulting
Einstein, the pacifist behind the bomb

Have you ever wondered what led one of humanity’s greatest geniuses, and a pacifist, to bring about the creation of one of the most destructive artifacts ever produced? Leer en español Pablo A. Ruz Salmones – SEO, X eleva Group On August 2, 1939, Einstein signed a letter (which was not written by him, but […]

October 19, 2022

Unknown authorUnknown author / Mondadori Collection, Public domain, via Wikimedia Commons
  • Ethical Consulting
The nuclear bomb and the disappearance of Majorana

One of the most fascinating stories in the field of science and technology, as well as one of the most inspiring for the ethical questions it raises, is undoubtedly that of the disappearance of Ettore Majorana. Leer en español Pablo A. Ruz Salmones – CEO, X eleva Group Ettore Marjorana was an Italian theoretical physicist […]

October 4, 2022

  • Ethical Consulting
The other “Silk Road” and the problem of privacy

The Silk Road on the dark web highlights a heated and tense debate: how far should data control and privacy go? Leer en español Pablo A. Ruz Salmones; CEO – X eleva Group We have all heard of the Silk Road: that famous group of roads that originated in China in the Han dynasty in […]

September 6, 2022

ethical technology
  • Ethical Consulting
Ethical technology

We need to develop an ethical technology that ensures that the progress we make is only good for society, people, and the planet as a whole. Leer en español In the past two centuries, technology has changed our world more than it had in the previous two thousands. It has fundamentally changed the way we […]

August 17, 2022