• Big Data
Big Data: the key to a powerful e-commerce

The concepts used in business sometimes lose their rigor and are therefore used inaccurately, sometimes for marketing purposes. That is the case of Big Data and e-commerce. Both are vital when it comes to understanding the so called “Information era”, and even though many have heard them, their meaning may still be unclear. Leer en […]

June 28, 2022

artificial intelligence inteligencia artificial
  • Artificial Intelligence
Artificial Intelligence: Can my computer truly think?

With the most recent progress in artificial intelligence we are no longer sure we are the only beings who “think” in such a unique way. For the first time, computers can also operate themselves, without our help. Leer en español Pablo A. Ruz Salmones – CEO, X eleva Group We have built our whole world […]

June 20, 2022

buyer persona
  • Business Consulting
Buyer persona: Defining your ideal customer

When we talk about a definite, recognizable and individualized type of client, we are talking about a buyer persona. Leer en español Who are you offering a solution to?  Thinking strategically, critically, and ethically implies taking into consideration the inherent complexity of the people we are offering our product to. In most cases, products are […]

June 16, 2022

  • Business Consulting
Entrepreneurship in a technological world

An alternative route has been presented to many: entrepreneurship. But how to do it when the new technological tools available are so vast, and -perhaps for the same reason – confusing as well? Leer en español Pablo A. Ruz Salmones CEO, X Eleva Group Through the pandemic, one thing became clear: the constant integration of […]

June 7, 2022

Data privacy privacidad de datos
  • Big Data
Data privacy: Why is our personal data so vulnerable?

Leer en español Data privacy is frequently a news topic. “Company X has been hacked and millions of data entries from users have been stolen!” Those headlines have become all too common on social media, TV news, and really all sources of information we consume every day. But among the sea of information, we sometimes […]

June 3, 2022

Business and technology
  • X Eleva Group
Get ready for the elevation of excellence

X ELEVA GROUP – Elevating Excellence. Leer en español The digital environment changes every second, making digital adaptation a complex path for contemporary companies. X ELEVA emerges with the goal of reducing it, in order to elevate business growth and development, generating sustainable advantages by incorporating two cutting-edge services: Business Consulting and Technology Development. X […]

June 1, 2022

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