
Organized creativity for your business
Published on September 27, 2022
In order to exercise that human virtue that we call creativity, it is first necessary to train it. Creativity does not arise from mere occurrences without logical consistency, but rather it is a process and, as the saying goes, “practice makes perfect”.
Before proposing a creative proposal in your company, we suggest you develop it based on these tips that can help you:
Learn to read what is beyond the naked eye
As social beings, we are immersed in a world conditioned by structures that articulate very particular phenomena in our society, from which advertising trends, commercials, business models and technologies spring at all times. If you achieve an understanding of the social context, you will be one step ahead of others on the path to reaching and expressing true creativity, since your proposal will speak to both the rational and irrational part of your target audience.
Learn to ask pertinent questions
It all starts with a question. Asking a good question has to do with the possible nature of your answer. Closed-ended answers (yes/no) usually don’t lead someone into a creative process; On the other hand, if they are open, a space is allowed to expand creatively. It is very different to ask “does the world need this right now?” to “what does the world need right now?”

Break prejudices rigorously
When having a creative exercise for the sake of structuring a project, try to release the prejudices you have. That is to say, from the analysis of the social context through an investigation in this regard and the pertinent questions, you will be able to analyze if your idea or project is pertinent, free of prejudices, and that it is well supported. Remember, creativity is different from occurrences.
Explain your ideas in a simple way
A complex thought product of a creative process must be easy to explain so that it is easily accessible intellectually. That way everyone can feel familiar and identified with the idea. Take this into account when presenting it to your corporate team as well as when putting it into practice with the general public.
These tips will make your creative process more professional, serious and with all the rigor that this virtue deserves, not only in a corporate way, but in everyday life. Remember that a creative process, although it may arise from a “crazy” idea, deserves a disciplined follow-up.
At X eleva we carry out a rigorous creative process to attend to what our clients need in order to increase their corporate and financial capacity, always in an ethical manner and with the human factor ahead.
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