Blog
- Business Consulting
2 tips for your own brand building
Brand building is not just choosing a catchy name and logo, or offering a product you believe everyone needs or desires. To truly build a brand, you must also think in its legacy as a cultural reference for thousands of people. Leer en español That is, building and consolidating a brand requires thinking about it […]
August 30, 2022
- Tech Consulting
Technology is the best ally for business
Tech in business is a great opportunity; here are five ways in which your business can leverage technology for growth and better performance. Leer en español Pablo A. Ruz Salmones, CEO – X eleva Group Businesses are the main engine of any country’s economy, and technology is the best ally for businesses. The constant changes […]
August 24, 2022
- Ethical Consulting
Ethical technology
We need to develop an ethical technology that ensures that the progress we make is only good for society, people, and the planet as a whole. Leer en español In the past two centuries, technology has changed our world more than it had in the previous two thousands. It has fundamentally changed the way we […]
August 17, 2022
- Artificial Intelligence
Machine’s gambit: Artificial Intelligence and chess
Can an Artificial Intelligence learn to play chess? Yes, and it can beat world champions everytime without breaking a sweat. Leer en español Pablo A. Ruz Salmones, CEO – X eleva Group Just a few months ago The Queen’s Gambit, the incredibly successful Netflix series, took chess to a whole new level in terms of […]
August 9, 2022
- Artificial Intelligence
Automata and other technological fantasies
Art comes before science many times. A spark of creativity is capable of starting a great fire in the most marvelous minds, giving birth to wonderful and fascinating stories that influence technological creations. As such, it also compels us to ask ourselves difficult questions about our relationship with technology. Here are three incredible stories about […]
August 2, 2022
- Business Consulting
From technique to client service
Many times, innovation within a business is taken as a synonym of technological development and implementation. However, though this is an important component, not all efforts must be focused on that: client service is just – or maybe even more – as important. Leer en español You can have beautiful new interfaces within a website, […]
July 26, 2022
- Tech Consulting
Technological akrasia
Have you ever found yourself in a situation where you have two options: A which is better, and B, which is worse, but you deliberately choose the worse one: B? For example, perhaps you are aware that eating healthily is better, but you still decide to eat fat food? That phenomenon, in which you choose […]
July 19, 2022
- Website Services
Better SEO for better sales
Just as in the physical world it is important to have a store located in a good place, in the digital world it is vital for people to be able to find your website. That is what SEO is for. Leer en español SEO stands for Search Engine Optimization, which in basic terms, helps search […]
July 12, 2022
- Artificial Intelligence
What does thinking really mean?
Thinking is the most intimate action there is. In the end, the only thing that truly matters is that it is something so uniquely ours, that it makes us ourselves Leer en español Pablo A Ruz Salmones Someone once told me that if you were to put a poet and a physicist in the same […]
July 5, 2022