Understanding the language of the platform – Part 1
Published on December 12, 2022
Communication inside and outside the company is as vital as finance, and we must always distinguish the languages of each platform.
Every time a new project that tries to innovate in the business world arises, it brings with it vices that will develop throughout its trajectory. Many of them oscillate between financial and bureaucratic issues; others more about the creativity printed in the products or services.
However, there is a nodal point that, if worked well, can be the ideal complement for organizations and new projects to come: we are talking about communication.
Communication within organizations is as vital as finances and the bureaucracy that articulate them. Different types of communication branch out within companies such as internal (better known as organizational), external (better known as public relations and image) and digital (better known as community management), in this particular blog we will touch on digital communication on one of its main bases: distinguishing the languages of each platform.
It is very common that the preconceptions around the digitization of businesses and their follow-up through digital communication are based on the supposed magic of social networks, that is to say: as if by the simple fact of migrating a business to any of the platforms by osmosis the benefits of these for a company.
It is not like this.
There is a language for each of them and it is necessary to understand them to be able to overcome their complexity and at the same time obtain the advantages.
Distinguishing the different languages used on each platform will help you improve your strategies when reaching your audience, so that they know who you are, what you offer and how they can reach you.
The rise of this social network was a couple of decades ago, which indicates that it is in detriment; but not in an absolute way, that is, it is detrimental for certain generations which have moved on to more innovative ones.
Facebook is powered by what it has become: a trend recycling and advertising site.
The display of information on access costs, location and business contact has been pronounced to a large extent within the platform. Something similar to a Google of companies where those whose positioning is the best, is based on the information that in an accessible way allows users to find what they are looking for.
The case of this platform is a bit more complex due to the political forum it hosts. However, it is not an excuse to be able to differentiate yourself from this tweeter polis and acquire a more organizational accent according to your company.
Twitter is distinguished by its characters and the efficiency of its messages, key elements that become information for day to day. This advantage allows condensing long information into threads of 5 or more tweets that are highly digestible for people. In addition, being a melting pot of organizations and public figures, little by little it has become a platform for official communications.
Official communiqués, condensed information and quick resolution of customer problems have been the characteristic organizational elements for companies that dare to use this platform.
From X Eleva Group we share the enthusiasm and seriousness that analyzing the different types of digital language that characterize Internet platforms deserves.
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