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Tourism in the global village

Published on December 29, 2022

Digital tourism offers accounts, recommendations, experiences and an efficient capitalization of the sector through the concept of a global village.

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Have you thought of a place where people from all over the world live together in real time regardless of distance, sharing their opinions and receiving feedback? Well, that utopia (if it can be named hastily) has already been achieved by the digitization of the world, where the connection and interaction of millions of people in real time is possible.

That is what the global village is all about, a concept that in turn was coined by the sociologist and philosopher Marshall McLuhan in 1962 and that, in a quasi-predictive way, announced what digital platforms carry out today.

Now, what does this have to do with the new way of doing tourism? Everything, because the digitalization of this activity allows a better experience for tourists, since by gathering thousands and thousands of comments that relate the experiences of others, they condition the tourist’s decision about what to visit or what not to visit.

This is only one of the components that allows the concept of a global village in contemporary tourism, since we need to talk about the aesthetic composition of the places from the images shared by the users that add to this meta-narrative of the tourist site.

The composition of the photos that are shared among the users of the digital platforms add to the written stories an image that can be interpreted by other users and forming a speculation about the desired destination; increasing its value indirectly.

Taking these factors into account, only a technical element of connectivity is enough in each tourist site so that they can have access to the benefits of the global village.

This phenomenon can be actively observed on platforms such as Google, Yelp, TripAdvisor, Tik Tok, etc. Sites where millions of images and comments by way of information increase speculation or otherwise negatively affect the decision to visit a country, a monument, a park, even a restaurant. There are ways to track tourist trends, not only by a historical legacy as in the case of France and Italy, but by tracking information on digital platforms; here the SEO in the search engines are a great indicator of support.

In order to carry out a report on tourism trends digitally, experts in digital matters are required. That is why at X Eleva Group we have a group specialized in SEO and financial projection, which combines the best of two worlds, with the purpose of improving decision-making regarding the management of professional projects, whether corporate, medium, large, small or even tourist.

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