Technology in sports
Published on November 22, 2022
Sports manifest a vital approach: no one is talking about replacing drivers or players with technology. Why not apply that philosophy to other industries?
Pablo A. Ruz Salmones – CEO, X eleva Group
Technology is revolutionizing almost every industry, and sports is no exception. For example, for this World Cup in Qatar 2022, the Qatari authorities have implemented Artificial Intelligence to control the temperature of the stadium, predict how a crowd will act during a match, and keep a constant eye on the spectators.
In fact, facial recognition systems will allow them to zoom in on every one of the 80,000 spectators at Lusail Stadium.
And in sport itself, SAOT (Semi-Automated Offside Technology) – a kind of evolution of VAR-, together with the sensors included inside the ball itself, allow referees to make faster and more accurate decisions about offside. . The sensor located inside the ball tracks every touch of the game at a speed of 500 times per second.
And this is not the only sport that is being impacted by technology. Formula 1, for example, whose last Grand Prix of the 2022 season just took place in Abu Dhabi last Sunday, is perhaps the clearest example of all.
There is no sport more technologically advanced than Formula 1. And in recent years, this has become even more pronounced. After the sale of Bernie Ecclestone to F1’s Liberty Media, an alliance was formed with Amazon for the use of its AWS platform, making it possible for fans of this sport to access many of the metrics that the teams see. For example, viewers can now see pit stop predictions, passing chances, time to catch up, and more.
As far as the sport itself is concerned, the collaboration between F1 and Amazon also happens on the track. For example, all the data accumulated in the 70 years that the sport has been running now makes it possible to determine who could be the fastest driver. Furthermore, F1 teams use Artificial Intelligence to carry out simulations prior to the start of a new season, and make key decisions in the race, by analyzing all the data they generate at the time.
At McLaren, for example, the engineering team has already knitted access to a Cisco technology that will allow objects to be interacted with in a hologram-like 3D representation, thus enabling more efficient design of car components.
Sports highlight a vital approach to the future of technology and humanity: no one is talking about replacing F1 drivers, or soccer players. The advances mentioned above raise the improvement of the performance of each one in their respective sport.
Why not apply that philosophy to other industries?
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