4 factors of a website for your business

Having a website for your business is not only about its construction from a technical point of view. A good site must have a congruence with the values ​​of your company, so that you can successfully launch it and it can fulfill its purpose: increase site traffic, and retention rate.

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Here are 4 factors to take into account to launch a successful website:

Design

The most basic of the basics: colorimetry, distribution and tabs that direct your target audience in an easy way towards what they want.

An interface without nuances of color can generate immediate disinterest, a difficult location of the distribution of paths to other segments of your site can lead to the fatigue of your visitors, and finally, a slow and confusing path to find what the customer is looking for will end for making your site one more in the not-wanted list.

Positioning in search engines

This is the task whose work requires more perseverance because it depends mainly on SEO.

For its acronym in English, Search Engine Optimization deals with how well your site is positioned based on the clarity, synthesis and discrimination of information poured into it.

In order for you to have a well-worked SEO, you must have a team that can digest, structure and translate information related to search statistics in the most famous web engines that have to do with the goods or services you offer, which leads us to third point.

Create quality content

In this information age, content must be carefully selected, structured and delivered in an attractive, reliable and fast way. To do this, you must undertake market research that allows you to know who your target audience is, what interests they have regarding what you offer and, above all, how they search for it on the internet.

These are the key questions so that you have clarity on how to generate the content of your site, so that it becomes one of your star elements in your digital strategy.

Advice

Although all this can serve as a guide to start your digital business scheme, it is difficult for you to have all the knowledge to take care of it yourself. Therefore, we recommend that you ask for help from the experts.

Remember that what characterizes us and makes us function as a society is our difference based on the specializations to which we dedicate ourselves. Look for consultancies that can support you with this in a rigorous way.

At X eleva Group we know that the need of small, medium and large organizations revolves around how to adapt and be able to better surf the wave of digital corporate transformation. That is why we offer our technology consulting and website development services in order to adapt an ideal digital scheme for your organization.

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