• Business Consulting

Buyer persona: Defining your ideal customer

When we talk about a definite, recognizable and individualized type of client, we are talking about a buyer persona. Leer en español Who are you offering a solution to?  Thinking strategically, critically, and ethically implies taking into consideration the inherent complexity of the people we are offering our product to. In most cases, products are […]

June 16, 2022

• Business Consulting

Entrepreneurship in a technological world

An alternative route has been presented to many: entrepreneurship. But how to do it when the new technological tools available are so vast, and -perhaps for the same reason – confusing as well? Leer en español Pablo A. Ruz Salmones CEO, X Eleva Group Through the pandemic, one thing became clear: the constant integration of […]

June 7, 2022